The True Cost of Fashion
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The True Cost of Fashion is a digital educational game focused on the main environmental, social and economic choices behind the fashion supply chain. The player takes the role of an emerging fashion brand and designs different collections, making operational decisions on materials, manufacturing, dyeing, finishing, logistics and sales models.
From conventional cotton to recycled fibres, from low-cost production to transparent supply chains, the game introduces the hidden impacts behind every garment: water consumption, emissions, chemicals, working conditions, traceability and end-of-life management. Each decision changes the Planet, People, Circularity, Traceability and Profit indicators, showing that the retail price of a product never reflects its full real cost.
Through a quick mode and a complete mode, the game guides students, young consumers and training providers through an interactive experience on sustainable fashion. The aim is not to find a perfect solution, but to understand the trade-offs of the green transition and build a more responsible, competitive and conscious business model.